Brand kit

Keep your firm's logos, colors, typography and approved wording in one place and share them with the people who need them.

What the brand kit is

The brand kit is a single place for your firm's visual identity. Your website, email signatures and downloads all draw from it, so a change in the brand kit carries through everywhere. Open it from Brand kit in the app menu.

Logos

Upload your primary logo as an SVG (preferred) or a high-resolution PNG.
We generate PNG versions in common sizes automatically, for the web, email signatures and documents.
Add a reversed logo, a light version for use on dark backgrounds. It's used in dark site sections and in dark-mode email signatures.
Optionally add an icon or monogram for favicons and social profiles.

Use SVG if you can. It stays sharp at any size and gives the best results across your site.

Colors

Your palette lists the colors your site theme uses (primary, accent, light background, text) with their HEX and RGB values and a copy button for each. To change them, pick a different palette in Site Settings or the page builder's Theme panel; every page updates. You can also add extra brand colors to the kit.

Typography

Choose heading and body fonts, and see examples of each in use. The brand kit records the font names and weights so designers and vendors can match them in print.

Approved wording

Store the language your firm wants used consistently, such as:

The firm's official name and short name
A boilerplate "About the firm" paragraph
Taglines
Standard disclaimers

People can copy approved wording directly, which cuts down on outdated or inconsistent descriptions. Your firm is responsible for compliance with its state bar's rules, including for any taglines or disclaimers you store here.

Downloads

Anyone with access can download:

A zip file with every logo format and size
A PDF brand guide summarizing logos, colors, typography and approved wording

Downloads are generated from the current brand kit, so they're always up to date.

Visibility

Choose who can see your brand kit:

Private. Only signed-in members of your firm.
Link. Anyone with the link, such as a designer, printer or event organizer. You can reset the link at any time to cut off access.
Public. Listed at a public address on your site, for press and partners. Public brand kits are a Firm plan feature.

Getting help

If you'd like help setting up your brand kit, raise a support ticket from the app, from support.firmmarketing.com, or by emailing [email protected]. Simple updates are prepared by AI as a draft you approve, free up to a monthly fair-use allowance (20 on Solo, 60 on Firm). Work that needs a person gets an estimate in 0.1-hour units at $225/hour, which you approve before it starts. For a full refresh of your colors, fonts and imagery on our themes, ask about Brand customization ($499).